Where Is Home Town Filmed? Laurel, Mississippi Guide

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Close-up of the "Welcome to Historic Downtown LAUREL MISSISSIPPI" mural painted on red brick.
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If you've watched Home Town on HGTV and wondered where those charming houses and friendly faces come from, you're in the right place.

This blog gives you the exact filming location, why the show is set there, places fans can visit, and the best time to plan a trip.

I've followed the show for years and dug into the town's background, so the info here comes from real research. Whether you're a casual viewer or a die-hard fan planning a visit, this guide has you covered.

Let's get into it.

Where Is Home Town Filmed on HGTV? Laurel Explained

Ben and Erin Napier of HGTV’s Home Town posing in front of the red "Welcome to Historic Downtown LAUREL" mural.

HGTV's Home Town is filmed in Laurel, Mississippi, a small town in the southeastern part of the state. It's the hometown of Erin and Ben Napier, the couple who hosts the show.

Instead of moving to a big city, they stayed put and built something meaningful right where they grew up.

Most of the filming happens in the Downtown Laurel Historic District, with its brick streets, antique shops, and corner cafes.

The renovation episodes take place in real residential neighborhoods, giving the show its honest, lived-in feel that fans love so much.

Where Is Home Town Filmed in Mississippi? Location Breakdown

Large painted brick mural reading "Welcome to Historic Downtown LAUREL MISSISSIPPI" with a church steeple behind.

See why Laurel, Mississippi’s historic charm and close-knit community make it the perfect setting for Home Town.

Why Laurel Was Chosen Over Other Cities

Laurel has older homes with great bones, and the historic architecture gives Ben and Erin plenty of material to work with. The community also rolls up its sleeves when HGTV comes to film.

Plus, Laurel has a deep history as a lumber town dating back to 1882, which adds real character.

Where Is Home Town Filmed in MS Beyond Downtown

While most filming sticks to the heart of Laurel, some scenes happen in nearby parts of Jones County. The crew films in private homes during renovation episodes.

They also shoot at local landmarks or public spaces to give the show a bit of variety.

Where Is HGTV Home Town Filmed and What Makes It Special?

Split-level suburban home in Laurel, Mississippi with blue shutters, a wood front door, and an American flag.

Unlike a studio set, Home Town is filmed in a real town filled with real people and authentic Southern charm.

Real Town, Real Renovations

The homes you see on the show are not props. They are actually purchased and renovated in Laurel, with real families moving in once the work is done.

Episodes feature real residents sharing real stories, which is part of why the show feels different.

How Much of Home Town Is Filmed in Laurel?

Nearly 100% of the filming takes place in Laurel itself. Once in a while, the crew might shoot at a nearby Mississippi spot for some wide shots or extra context.

Still, the heart of the show stays right in town.

Where Is Home Town Filmed Laurel Mississippi Guide for Visitors

Iconic yellow mural reading "The City Beautiful Visit LAUREL" on a downtown building beside Marcus Furniture.

Here are a few must-visit spots to visit while visiting Laurel, Mississippi.

Must-See Filming Locations in Laurel

The Downtown Laurel Historic District is the top stop, and you'll recognize the streets right away. Many of the renovation streets shown on the show are within walking distance.

Several boutiques and small shops featured on HGTV are also open to fans.

Ben and Erin Napier's Influence in Laurel

Ben and Erin haven't just filmed in Laurel. They've helped shape it through their own businesses and by saving historic properties around town.

Tourism has grown a lot since the show started, and the local economy has felt the boost.

Can You Visit Where Your Home Town Is Filmed?

Downtown Laurel, Mississippi street view with parked cars and historic brick buildings including the Aycock Building.

Yes, you can visit these locations, but there are a few important things to know before you go.

Are Home Town Filming Locations Open to Tourists?

Most outdoor spots in Laurel are open to the public, so you can stroll downtown, peek into shops, and walk the streets shown on TV.

That said, the renovated houses are private residences. Please be respectful and avoid knocking on doors or stepping onto private property.

Guided Tours in Laurel, Mississippi

If you want a more organized visit, a few good options are available. You can take walking tours of the historic district or hop on golf cart tours that pass by featured homes.

There are also local fan itineraries that mix sights and food stops, all run by locals.

Best Time to Visit Home Town Filming Location

Laurel Mercantile Co. storefront in downtown Laurel at dusk, decorated with Christmas wreaths and string lights.

The timing of your visit can make a big difference in your overall experience.

Seasonal Travel Guide for Laurel

Spring and fall are the best times to visit Laurel. The weather is mild, and the town looks its best with flowers blooming or leaves turning.

Summer can be hot and humid, while winter is short but chilly, so plan around that.

Events in Laurel You Shouldn't Miss

A few events are worth catching during your visit. Downtown markets with local vendors are always lively, and arts and craft showcases pop up throughout the year.

Seasonal community celebrations are also great, so check the local calendar before booking.

Fun Facts About Home Town and Laurel, Mississippi

Historic red-brick City Hall in downtown Laurel, Mississippi with white columns and a central staircase.

A few things you might not know about the show and its setting.

Behind-the-Scenes Trivia

Ben Napier was a youth minister before the show started, and Erin worked as a graphic designer. They met in college and built their love for old houses together.

Their first home in Laurel was a fixer-upper they bought for just $40,000.

Laurel's Claim to Fame

Laurel was once one of the wealthiest towns per capita in the country, thanks to the lumber boom.

The Lauren Rogers Museum of Art, located in town, was the first art museum in Mississippi. It still draws visitors from across the state today.

Why Laurel, Mississippi Is Perfect for Home Town

Tree-lined residential street in Laurel, Mississippi with white cottage-style homes and blooming azaleas.

Here are a few reasons why this town is the perfect fit for the show.

Small-Town Charm and Architecture

The historic homes and Southern design give the town its signature look. The downtown area has kept its old character, with brick walkways and original storefronts still standing.

It feels like stepping back in time without losing modern comfort.

Strong Community Spirit

Locals are involved in many HGTV projects across town. They support restoration efforts and care about keeping the town's history alive.

That mindset makes the show feel real and grounded, not staged or scripted.

Travel Tips for Visiting Home Town Filming Locations

A few quick tips to make your visit smooth and fun.

  • Plan a weekend trip instead of a single day
  • Book your stay early during festival season
  • Wear comfy walking shoes for downtown strolls
  • Mix shopping, dining, and a guided tour
  • Respect private homes and stay on public streets

Conclusion

So there you have it. Home Town is filmed in Laurel, Mississippi, and it's one of the most genuine filming spots HGTV has ever picked.

I remember watching the show for the first time and thinking the town looked too good to be real, but it actually is.

If you love the show, putting Laurel on your travel list is worth it. Walk the streets, support the local shops, and soak in that small-town feel.

Have you visited Laurel or hope to soon? Drop a comment below and share this post with a fellow fan.

Frequently Asked Questions

Where is Home Town filmed on HGTV?

Home Town is filmed in Laurel, Mississippi. The show captures real homes, real people, and real renovations across the town.

Is Home Town filmed in Laurel Mississippi?

Yes, the entire show is based in Laurel. Almost every episode features homes and locations within the town's borders.

Where is Home Town filmed in MS exactly?

Filming happens mostly in the Downtown Laurel Historic District. Some scenes also take place in nearby residential neighborhoods within Jones County.

Can you visit Home Town filming locations?

Yes, most outdoor spots are open to the public. The renovated homes, however, are private and should only be viewed from the street.

Do Ben and Erin still live in Laurel?

Yes, Ben and Erin Napier still live in Laurel with their family. They run local businesses and remain active in the community.

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